My Articles

18 Must-Have Creative Agency Tools for 2025 - ManyRequests

‍What would your creative agency be like without essential software? I've seen agency owners who don't know how to scale, communicate with their team members, even clients. I've even worked with agencies that don't have any relevant structure: In one agency, every team member was lumped into a Slack channel and didn't do much: we got notified of new work via email and we acknowledged tasks via email and Slack. I assume they communicate with clients via email. The problem with this structure is t...

Client Acquisition Guide for Creative Agencies - Full 2025 Edition - ManyRequests

Your creative agency needs clients who value your services and are ready to pay for them. But you need to be able to land clients, retain them, and make them stay. You already manage client relationships, client projects, market your business, and getting new clients shouldn't add to that struggle. In this client acquisition guide, I'll break down client acquisition for creative agencies. You'll learn; The difference between thriving creative agencies and struggling ones is their customer acquis...

5 Creative Agency Project Management Best Practices (2025 Guide) - ManyRequests

Creative projects are rarely straightforward. Every client has different preferences and standards, even when you're handling similar projects for them. If you consider other challenges like unexpected scope changes or frequent edit requests, it's easy for your team to miss deadlines and spend more than you planned. But it doesn’t have to be this way. You can build a project management system that helps your team adapt to any situation, no matter how challenging. In this guide, I'll discuss five...

Capacity Management: How to Improve Creative Agency Workflow - ManyRequests

The typical life of a creative agency: One client needs their email campaign design tomorrow. Another wants a brand refresh by month's end. Meanwhile, your team is waiting on feedback from a startup founder on the social media campaign you designed.Without a capacity management system, every request is urgent. Your designers work late nights to catch up, and account managers scramble to reset client expectations. In this article, I will explain how to use capacity management strategies to optimi...