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ADETOLA, Rachael Iyanuoluwa

Lagos, Nigeria | LinkedIn | +2348128216113 | adetolaiyanuolwa3737@gmail.com

Profile Summary

Data-driven content marketer passionate about writing compelling content that enagges audience and acjieves business growth. Possess 4+ years of experience developing and executing optimized content strategies that performs organically and drove measurable results. Skilled in keyword research, content writing across formats (blogs, eBook, social media) to help companies increase brand awareness and achieve strategic goals.

  • Content marketing strategy
  • Keyword research
  • SEO content writing
  • Project management
  • Collaboration
  • Communication
  • Research

Work Experience

ManyRequests

B2B Content Writer | United States | November 2024 - Present

  • Write high-quality and well-researched articles that rank on Google's first page.
  • Created human-focused content with Google's EEAT guidelines to improve the website's visibility.
  • Interviewed subject expert to create expert-led how-to content.
  • Subscribed and used several software to create well-detailed comparison articles.

Onigege Ara Writing Agency

Content Marketing Strategist (Freelance) | Lagos, Nigeria | Jan 2022 - September 2024

  • Led the development and execution of data-driven content strategies for some of the agency’s clients to improve strategic content creation.
  • Achieved a 60% increase in organic traffic for a client within four months by targeting low-volume and high-intent keywords, optimized content and content refreshes
  • Used Semrush for in-depth keyword research to optimize content for organic performance
  • Managed content calendars, ensured editorial quality control, and worked with writers and management for easy workflows.
  • Analyzed content performance using Google Analytics to identify areas for improvement to increase performance
  • Wrote engaging case studies and client success stories for Smslansnabb, contributing to a 20% boost in leads within four weeks.

Pure Content Media

Web Content Writer | United Kingdom | Nov 2022 - March 2024

  • Write high-quality, well-researched articles for the B2C e-commerce audience to increase quality and engagement on clients’ websites
  • Conduct audience research to create content that meets the search intent of the target audience
  • Collaborated with subject matter experts to ensure content accuracy and credibility during the writing and editing phase.
  • Optimized articles for readability and accessibility.

Insight.ng

eCommerce & Marketing Contributor | Nigeria | June 2022 - December 2022

  • Used in-depth research to create informative and engaging content about the small business industry, attracting new readers and expanding the publication's reach.
  • Translated complex marketing concepts into clear, concise, and engaging content readily digestible by a business and technology audience.
  • Used storytelling techniques to craft compelling long-form and short-form content (blogs, infographics) that resonated with readers.
  • Collaborated with editors to ensure content aligned with publication guidelines and editorial calendar.

Education & Qualifications

B. Agriculture - University of Ilorin, Nigeria - October 2017 to March 2022

References